16 FEB 2026 · 5 min read
AI Readiness Is Just Data Readiness With Better Marketing
Every organisation wants to be 'AI-ready' this year, and a whole industry has appeared to sell it to them. Strip the branding and the checklist is almost identical to the data-readiness one we've been ignoring for a decade. That's either deflating or liberating, depending on how you take it.
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